Published date | 31 August, 2019

Having faith in one’s capabilities always brings success

In a culture where home-buying is considered the ultimate financial investment, living on rent for life might seem like an odd choice. But in a generation that’s always on the move, a lot of millennials are opting for renting and never settle down!

Women can certainly enjoy both their professional and personal lives with support from the family and proper planning according to the Co-Founder & COO at SquareYards, Kanika Gupta Shori. Shori believes that self-belief and confidence in one’s capabilities goes a long way towards building identity and also working hard en route towards success. 


Kanika has stated that sometimes, even 24 hours in a day seems too small on particular days, being the COO at one of the foremost start-ups in proptech across the country. The company operates throughout 10 countries globally and she has to travel extensively, thus being away from the family for a sustained duration. A mother finds it tough to stay away from her children but it would not have been possible without the support Kanika received from her parents and husband. 


Kanika has also stated that the establishment of SquareYards was the major achievement in her life in circumstances that normally would not have spawned such a development. She was just grappling with raising two children and the world was not as supportive of female entrepreneurs back then, particularly the real estate sector. SquareYards, according to her, is the best thing that ever took place in her life and something to be proud of. 


Kanika has stated that women always have to prove themselves which is a continual need and work-life balancing also drains overall energy and time massively on a daily basis. Women have to handle expectations of taking on leadership positions in their families while also doing the same at work. It’s basically working two jobs full-time. The way to seamlessly manage both in the contemporary corporate scenario is basically confidence in one’s own discipline and decisions and self-belief. Kanika strives to meet a bigger goal overall and enables other smaller aspects fall in sync with this bigger vision. What is created now will be the sole thing outliving the creator is what she believes and hence entrepreneurs should gear up to build worthwhile and fulfilling legacies which will help the next generation achieve a much higher level than the present generation. 


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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.