Published date | 08 February, 2019

How Do Women Led Startups Survive To Achieve A Billion Dollar Revenue

The Economic Times published an article on how women are building fascinating ventures, despite facing gender based challenges and bias. The article quoted leading women entrepreneurs on their experiences and stands on the same, including that of Ms. Kanika Gupta Shori, Co-founder & COO, Square Yards. The article quotes her, “In entrepreneurship, the rules of failure are the same for both men and women, but the rules of success differ.

Being a woman entrepreneur can be tough and nerve wrecking. A woman has to manage her family, her children, and her household chores along with the company she is running. Amid all of these, getting into the billion dollar club seems to be a far distant dream and the hopes for it seem bleak. In a world full of people praising male entrepreneurs, female entrepreneurs are believed to be less capable and make about only one-third of the total entrepreneurs across the globe. Women have proved every notion about them wrong in every aspect of life and the world of entrepreneurship is no exception. Also, according to a study, it has been found that women-led companies apparently perform much better than male-led companies.


In India, women have changed the perspective of the entrepreneurship industry to an extent. Their hard work, determination and strength have been to their favour. Despite India being the third largest start up place in the world, women entrepreneurs only account for 9% of them. As per figures by the Global Women Entrepreneurs Leader Report, India has a low score of 17 out of 100 on the ease of women doing business. The major factors responsible for this is the unequal inheritance rights and limiting the career graph of females in the country. 


The glass ceiling for women definitely exist and the objective should not be of breaking it, but the aim should be to go beyond the glass ceiling and reach the zenith of success. With women achieving flying colors and creating a path of their own in every aspect across the globe, it is imperative to acknowledge the massive potential women carry to unravel a India with high number of women entrepreneurs surpassing all challenges to be at the top of their game to stop conforming to the traditional benchmarks set by people and society to help them realize their true potential and an enraged soul for success. 


In entrepreneurship, both men and women have equal opportunities and equal chances to succeed. But, at the same time, the female counterpart needs to be more determined and should strictly adhere to a disciplined, firm, patient and a persevering mentality to reach the top. Maintaining a flawless balance of home and work is indeed a mammoth task and is not easily achieved. But, the managerial skills should be such that nobody can even question it. 


India is a very ripe country for women entrepreneurs to grow and excel. And if women entrepreneurs are given the proper respect and the aura they command, India’s GDP is all set to increase manifolds by the year 2025. More and more women should come forward to participate in the economic growth of the country. At the same time, the country needs more women investors and advisers who can perfectly guide them on how to invest, fund their projects and market in the most efficient way so as to reach the target audience. This will help women entrepreneurs to reach the highest level in their career and bring about a revolution in the entrepreneurship world.

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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.