Indias foremost real estate ecosystem Square Yards, that is based in Gurugram, has officially unveiled a unique real estate guerrilla marketing campaign in Delhi-NCR, Bengaluru and the Mumbai Metropolitan Region (MMR). This Square Yards OOH campaign targets an increase in overall visibility of the brand along with its market presence alongside. The core objective here is drawing the attention of consumers with the Square Yards OOH branding exercise while also creating brand recall amongst the companys targeted demographics too. COO & Co-Founder at Square Yards, Kanika Gupta Shori, has stated that buying a home has become even more vital for most people in India, especially with the outbreak of the COVID-19 pandemic. She has also stated that with technology and digital platforms playing vital enabling roles throughout the home buying journey, the aim of the Square Yards campaign will be taking the full stack proposition of the brand to consumers.
She also stated that with more effectively targeted OOH branding solutions, Square Yards will be able to develop a long-lasting brand impression in the minds of consumers. This Square Yards guerrilla marketing approach hence harnesses the power of communication and novelty along with using call-to-action content amidst a lovely yellow backdrop as well. There will be numerous Square Yards billboards that have been placed in prominent and prime locations of all targeted cities with an aim towards ensuring more engagement with regard to digital platforms and offline distribution.
The Square Yards outdoor campaigns are aimed at getting responses from prospective customers along with displaying the brands initiative towards making the home buying journey simpler, easy and secure. 450+ billboards have been planned in multiple locations as a result. The mega campaigns will ideally accentuate the disruptive business model of the company. It has built its digital realty full-stack ecosystem with numerous tools like the inventory blocking engine in real-time, digital tools for transactions, 3D virtual tours and also tools that handhold buyers throughout mortgages, paperwork and even interior services.
Square Yards began the year with revenues increasing to Rs. 100 for the first quarter. This indicates growth of 50% with 80% growth in property transactions alongside. In addition to the primary brokerage division, new business segments have also started showing stronger and positive traction while remaining on track towards garnering decent FY22 revenues. Square Yards has already raised a handsome $25 million through growth financing via ADM Capital. This will be used for maintaining accelerated growth all throughout various global and domestic markets. The latest campaign is an extension of this brand philosophy.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.