Published date | 28 April, 2020

Square Yards comes up with cutting-edge technology solution for real estate developers

Square Yards has always been ahead of the curve in terms of preparing to deal with unforeseen circumstances and events. It has generated handsome sales volumes from April onwards in a scenario where the industry is still grappling with multiple issues as a whole. The team of founders and management at Square Yards understood the need for a complete digital evolution for internal operations and sales for capturing higher market share and enabling sizable growth in revenues. The company strives to empower not just its own business operations but all real estate stakeholders in the value chain.

Square Yards has launched a pioneering technology solution for real estate developers during this nationwide lockdown, which has been helping in generation of excellent sales figures throughout April, 2020. The company has enabled sales figures of more than 1,000 units for some of the top global realty players. The EDGE solution is a SaaS product that is being implemented across some of the top real estate companies in the country according to Square Yards Founder and CEO, Tanuj Shori. Businesses across India are now being forced to relook the way they function owing to the impact of the COVID-19 pandemic and technology is fast becoming a major differentiator, enabler or leveler, whichever way you look at it. 


Square Yards has always been ahead of the curve in terms of preparing to deal with unforeseen circumstances and events. It has generated handsome sales volumes from April onwards in a scenario where the industry is still grappling with multiple issues as a whole. The team of founders and management at Square Yards understood the need for a complete digital evolution for internal operations and sales for capturing higher market share and enabling sizable growth in revenues. The company strives to empower not just its own business operations but all real estate stakeholders in the value chain. 


Tanuj Shori has also stated that the major philosophy behind this new EDGE  Real Estate CRM Solution  was enhancement of sales, efficiency and productivity for the business while creating an added revenue source on a recurring basis, over and above the companys core business divisions. He also expects more real estate developers to implement this technology, anticipating at least a hundred similar implementations in the present financial year itself. EDGE joins together all the stages of the real estate lifecycle including generating leads and enabling mortgages along with closing deals. There are pre-built workflows and dashboards along with a white-labelled application for smartphones to control the entire marketing and sales operations of the business. 


The engine is supported by artificial intelligence predicting deal wins and probabilities of the same along with tapping into machine learning algorithms for assigning leads, re-assigning them, filtering out quality of leads and following up automatically in tandem with considering various customer parameters. There are several modules present as well for total digitization and linking loan applications with verification services including credit bureaus and income and identity verification services. 



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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.