Square Yards, Indias foremost real estate aggregation and transaction platform, came up with its unique Meri Wali Home Story contest back in July this year. The first video story for the contest was released by the company, showcasing the homemaking journey of none other than Soha Ali Khan and Kunal Khemu. Now, Square Yards has officially unveiled the video story of celebrity couple Riteish Deshmukh and Genelia DSouza. The couple candidly reveals to Square Yards how they worked on different aspects of their house in partnership for making it into a home.
With the Meri Wali Home Story contest, anyone can share unique stories of homemaking through the digital network of Square Yards. Ever since the first video story was released, thousands of people have come forward to share their own journeys through videos, text and images according to the company. Many home owners are now enjoying the limelight and adulation while winning some attractive goodies at the same time.
The overwhelming response to the contest has definitely enthused Square Yards and according to the chief operating officer and founder at the company, Kanika Gupta Shori, emotions linked to homes are always major levelers in society. This is because owning a home is associated with emotional and security aspects which are being appealed to by the company. From business magnates to leading celebrities and even the average homebuyer, everybody feels the same when it comes to their homes. This accentuates the unique efforts towards engagement on the business side of things for scaling up home sales velocity via the very best technology and people alike.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.